When taking on a new copywriting client, I want to really “get” their business and their goals for the copywriting project. It’s my job to find out before embarking on any writing: where are they now, and where do they want to be after this copy project is complete?
25 questions may seem like a lot, but this interview saves me – and the client! – a lot of time in the long run. It helps to ensure that the process of crafting their website (or other) copy is as efficient and cost-effective as possible.
It also means that I’m much more likely to accurately deliver the message that they’re looking for and hit the jackpot with my copy in fewer drafts.
Here are the 25 questions I always ask: