If you don’t have time to read this post, here’s the gist: Content Tells & Copy Sells. Read on for a more detailed explanation!
I’ve noticed that Content and Copy are often used interchangeably by clients and many people in the business world. It’s no surprise; few people know the difference.
And that’s such a shame! Since there’s a large difference in both the purpose of each one, and the skillset needed to write them, it’s really useful to know how and why they’re different.
This is key if you’re planning to write your own business messaging, but it’s arguably even more important if you’re looking to hire a writer to help with your communications. Writer ≠ the ability to sell your product or service. ‘Writer’ is a general term; it does not mean that everyone who writes can communicate your business to your customer.
So, here’s a basic breakdown of what Content is and what Copy is – hopefully helping clarify which one you need for your project and to achieve your biz goals. Continue reading